Controversial American Apparel Ads That Shaped The Brand
The intricate and fast paced nature of fashion means things behind the scenes aren’t always as great as they appear on the surface. American Apparel is a great example of this as the company has officially filed for Chapter 11 bankruptcy protection this week. With operating losses over $340 million in the last five years along with another $45 million this year, their mountain of debt kept climbing while the execs put on a brave face. After battling a number of lawsuits and advertising controversies in the recent years it was a matter of time before the house of cards came tumbling down.
In light of American Apparel’s troubles, I wanted to take a moment to look back at some of their raunchiest and naughtiest ads that brought on a fair share of controversy because of their overly sexualised nature. Let’s dive in:
American Apparel NSFW
Down but not out the “Made in America” retailer will preserve its Los Angeles manufacturing center and keep open its 130 U.S. stores. I sincerely hope AA recover from this as they produce some genuinely high quality products that’s worth the extra penny.