Bottega Veneta marked the global launch of the first women’s fragrance by hosting three unforgettable events on three continents over the span of thirty days. Each evening was unique and specifically designed to reflect the special character of the city where it was held.
Bottega Veneta Perfume // New York
For its New York celebration, Bottega Veneta hosted a glamorous reception at the stunning Academy Mansion. The building, located just off Central Park, was built in the 1920’s for William Ziegler Jr., the young heir to the Royal Baking Powder fortune. It has been meticulously restored to its full Deco glory, complete with a rare and graceful interior courtyard. The crowd was quintessentially New York–a mix of movers and shakers, uptown and downtown, the smart set and the jet set. A trio of talented jazz musicians played as guests enjoyed a first look at large, museum-quality prints of Nine D’Urso, the face of the first women’s fragrance.
Upon catching Christian Weber’s captivating short film, an intense and compelling visual journey, telling the story of the fragrance, guests noted with pleasure its lush and unique scent hanging on the breeze. They reveled in the spacious grandeur of the mansion, some choosing to chat in elegant rooms clad in inlaid marble or carved mahogany, while others succumbed to the allure of the courtyard mingled amidst the flowers.
Bottega Veneta Perfume // Milan
In Milan, Bottega Veneta hosted a chic and elegant cocktail party at the Palazzo Trivulzio, an 18th-century architectural jewel located in the heart of the city. The palazzo, designed by Giovanni Ruggiero for the noble Sforza family, one of Milan’s most storied dynasties, is filled with centuries of extraordinary antiques and art that date back to the Renaissance. In a gesture characteristic of Milan’s hidden beauty, guests, including artists, aristocrats, high society, and press from the world, passed through an imposing portal into a breathtaking, flower-filled courtyard.
Ascending a grand staircase, classical notes from a pianist subtly situated on a landing echoed throughout, even as guests moved from room to room. While discovering Bruce Weber’s short film and envisioning the soul of the Bottega Veneta fragrance, its supple and seductive scent suggestively filled the air. It was a magical atmosphere and people lingered long into the night, wrapped in the mystique of the past and the beauty of the present.
Bottega Veneta Perfume // Tokyo
Bottega Veneta’s final glittering party was held in the renowned Gallery of Horyuji Treasures at the Tokyo National Museum in Ueno Park. Designed by world-famous architect Yoshihiro Taniguchi, the iconic glass-and-stone building is a masterwork of minimalism. Delicately mirrored in a large reflecting pool and complimented by a large elegant garden, rich in flowers of each season and its historic teahouses, the natural vegetation of the park is a rare tranquil respite in present-day Tokyo.
The building was designed to both conserve and exhibit a collection of more than 300 ancient objects, most from the 7th and 8th century, that were donated to the Imperial Household by Horyuji Temple in 1878. Drawn from Tokyo’s sophisticated social, artistic, and academic circles, the guests arrived through the Kuromon, the historic Black Gate that was opened expressly for the event.
The brief, beautiful walk from the ancient gate to the modern gallery captured the exhilarating contrasts–ancient and modern, sensual and cerebral–that are the essence of Tokyo. Inside, an exceptional jazz trio played on while the individuality of the fragrance was insinuated through the films of Bruce Weber and Christian Weber, and the intriguing scent floated in the air. For many guests, this was their first visit to the museum at night, and they shared their delight at the memorable and inspired evening.