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Founded back in 2010, Belief is a New York based skate boutique and some infamous street wear and skate brands call this place home. Belief is strongly influenced by the New York skate culture and life in the big apple, something that’s very clear in their visuals and portrayal in the media. In fact it was the stunning photography that brought their latest autumn / winter collection to my attention.

The new collection features a great range of sweaters, tees and hoodies all sporting the simple designs Belief is getting renowned for. The New York state motto ‘ever upward’ also appears on a few of the pieces and I consider it a nice bit of appreciation from the brand to it’s NY heritage.

Now onto the mildly impressive collection shots themselves which were taken by photographer Humza Deas and really encapsulated the places you think about when someone mentions New York. Brooklyn Bridge, NYC subways and boardwalks all make an appearance and really manage to capture the ethos of the brand, if anything the photos made me want to visit NY this winter and find out whether it truly is the city that never sleeps.

Belief NYC AW14 Collection

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Belief NYC AW14 Collection

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Belief NYC AW14 Collection women

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Belief NYC Details

Address: 2401 29th Street, Astoria, NY 11105, United States
Phone:+1 914-409-2133
Hours: Open today · 12:00–8:00 pm