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In the grand scheme of things London Collections Men is still in its infancy and yet it feels like it could give London Fashion Week a run for its money. A few weeks ago the talent and marketing agency Unsigned GRP partnered up with the Chinese app maker Meitu to bring the London vibe to its ever expanding platform.

We’re becoming more and more engrossed in our phones so Meitu decided to create simple yet beautiful apps such as BeautyPlus and MakeupPlus which are sure to give Facetune a run for its money. They’re also completely free so if you want to test out a look or improve your selfie look no further.

meitu faces of fashion

LCM Day 1 Street Style

#FacesOfFashion

oliver proudlock diego barrueco andrew cooper joey london

Unsigned have managed to get some truly spectacular names on board for their #FacesOfFashion campaign with Oliver Proudlock, Diego Barrueco, Andrew Cooper, Joey London and Eva Herzigova joining forces to show what London during LCM is all about.

Make sure to follow the #tag on Twitter and Instagram to be the first in the know as the team over at Unsigned have some truly exciting projects up their sleeve. Until next time – Anton Dee.

eva herzigova unsigned

STYLEGRAM

If you enjoyed this post make sure to share it with your friends using the links below and check out my latest lookbook that I shot for Topmans’ Great Britain, Great Suits campaign. If you’re feeling a hint of wanderlust my trip to Barcelona is also worth a read (even if the pictures were taken with a smashed camera).

As always stay classy and if you wish to be featured in one of our roundups please contact [email protected] or tag your social posts with #styledivision

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